EuropaCinema with its 27th Edition is becoming, under the name Viareggio EuropaCinema, the host for three important institutions: the Festival, the School of Advanced Studies on Film and Show and the Cinema Museum.

For 2010 – year of the beginning of the new course EuropaCinema – in addition to the activities of the Festival that will take place from the 11th to the 18th of October, periodical appointments will be scheduled in the form of big events, providing movie preview screenings, exhibitions, meetings with important personalities from the world of cinema and showbusiness. From the year 2011, Viareggio EuropaCinema aims to a substantial enhancement tied to permanent annual activities through the School of Advanced Studies, which will be exclusively designed and supervised by Faculty of film fame, seeking the maximum involvement of courses in Cinema of Italian and European universities that will become partners in this initiative. Courses and meetings will be reserved to young people and students of  Pisa's University and universities of Tuscany, but also to the middle and high schools. In this direction there is already an agreement, a liaison, an involvement among the Artistic Director Pier Marco de Santi and Prof. Lorenzo Cuccu, who is responsible for relations with the University and the c.u.c. – ( Cinema Council which gathers and represents all the academics of cinema in Italy). A Scientific Committee, represented by distinguished professors of cinema, assumes the task of coordinating partnerships with the universities involved, and establishes the annual programming initiatives which will be implemented by workshops, lectures, meetings with filmmakers and actors and in general with the most important personalities from the world of cinema and showbusiness. Of great significance will be the creation of the largest Museum of the cinema in the center of Italy, and the only one in Tuscany, in the splendid setting of Villa Borbone, where there are also the main offices of Viareggio EuropaCinema and the activities of the School of Advanced Studies. Tapping into the vast heritage of the De Santi Archive, and using more than 30 years of experience gained by the staff of the Multimedia Center of Cinema, the Cinema Museum will be able to operate at maximum capacity and cost efficiency in the process of conceiving and realizition of exhibitions and retrospectives, which will be developed continuously and may be proposed to the festival and the European institutions of cinema, who will have the possibility both to use and redraft the exhibition proposed. However, it will be of fundamental importance the relationship of collaboration with they major cultural institutions of Viareggio (Fondazione Festival Pucciniano, Fondazione Premio letterario Viareggio Carnival, Rèpaci, Galleria d'Arte Moderna e Contemporanea), with the Provincia di Lucca, Regione Toscana, and in particular with the Mediateca Regionale Toscana, the Toscana  Film Commission and the Fondazione Sistema Toscana. The whole project of Viareggio EuropaCinema will permeate a new and more current strategy and organization with a cultural, educational and showbusiness proposals that will take account of the most current communication tools and the most advanced technologies available today. Under the Honorary Presidency of Giuseppe Tornatore and the Artistic Direction of Pier Marco de Santi, an efford will be made trying to look for more intense and targeted contacts with young people and with the territory, for the purposes of a substantial and stimulating knowledge of Italian and European cinema  as a cultural asset. 

OBJECTIVES

The objectives of Viareggio EuropaCinema  are:

• to promote and encourage collaboration and exchange with Italian universities  and the European Union in the field of film studies;

• to promote knowledge and valorisation of contemporary cinema produced in Italy and in the European Union as a cultural asset;

• to promote knowledge and to enhance the history of the great authors and performers of European cinema;

• to promote and to enhance the  De Santi Archive (composed of over 60,000 between posters and flyers, 30,000 photos, 5,000 play booklets etc.etc.) with the creation of exhibitions and initiatives, presenting theme to the cultural and cinematographic European institutions.

• to promote the knowledge and development a European level of Viareggio as "City of cinema" and to emphasize, through the cinema, its cultural, artistic, touristic and urbanistic history, with particular attention to the themes of Puccini and Puccini Festival, Carnival, Viareggio Award, Liberty style and  traditional Coffee concert;

• to facilitate the participation of local people and tourists, involving with particular attention young people, colleges and schools, in the planned activities;

• to promote the knowledge in Italy and in Europe of the relationships between film and fine arts;

• to organize the storage and the cataloguing initiatives about the relationship between the cinema of the different regions of Italy, with particular reference to Tuscany and its historic film vocation.

THE FESTIVAL

The new asset of the Festival must be recognizable by the title itself, which will become, as reported in the head:

Viareggio EuropaCinema

Festival of Viareggio, Tuscany and University

Viareggio EuropaCinema will continue and will further develop and expand, the choice to be at a European level, aiming to become a gymnasium of international knowledge for the cinematographies in the European Union, through the innovative formula to present  each year feature films produced in European countries chosen in consultation between a selection Committee chaired, by the Director de Santi, by festivals and by national and European film promotion institutions. In this way we will reach the goal of considering the cinema as a cultural asset of each individual European Country -which is usually completely unknown outside the national boundaries- and this is for the current production, the evolution and history of various cinematographies. In the new EuropaCinema there isn't the traditional festival mechanism of the juries that assign different types of awards through laborious and controversial selection mechanisms, but the knowledge is privileged, trying to consider the films (also through the participation of Directors, actors, crew, producers etc. of the various participating Nations) from an historical and critics perspectives. There will be the EuropaCinema Prize of the University for the best film presented during the Festival, which will be awarded at the end of the event by a Committee composed of University students of Italian and Erasmus courses of Cinema. Each edition will also have specific attention to the work of a great author of European cinema and a great personality of Italian cinema, with a large retrospective exhibition-show and a series of lectures and discussions conducted by the same actors and contributors, coordinated by university professors. During the Festival there will be, for each day, an event of international prominence.